AI-generated or Real?

In this "Detect Fakes" experiment, brought to you by Northwestern's Kellogg School of Management, you will be presented with a series of images. These images may either be real photographs or AI-generated images. Our aim is to understand how well people can distinguish between real and AI-created images. We ask you to examine each image carefully and share whether you believe it is AI-generated or real, and how confident you are in this judgment. If you think the image is AI-generated, you have the option of explaining why.

Informed Consent

This research is conducted by Northwestern University's Kellogg School of Management. All data for research is collected anonymously for research purposes. Participation is voluntary, and you may only participate if you are 18 years of age or older. For questions, see more on Informed Consent or please contact Matthew Groh (Assistant Professor, Kellogg School of Management) at