AI-generated or Real?

In this "Detect Fakes" experiment, brought to you by Northwestern's Kellogg School of Management, you will be presented with a series of images. These images may either be real photographs or AI-generated images. We ask you to examine each image carefully and share whether you believe it is AI-generated or real, and how confident you are in this judgment.

Informed Consent

This research is conducted by Northwestern University's Kellogg School of Management. All data for research is collected anonymously for research purposes. Participation is voluntary, and you may only participate if you are 18 years of age or older. For questions, see more on Informed Consent or please contact Matthew Groh (Assistant Professor, Kellogg School of Management) at matthew.groh@northwestern.edu.

Pre-Study Survey

Please answer the following questions about your experience with AI-generated content.

1. How many images have you generated using AI?

2. How many videos have you generated using AI?

3. What percentage of AI-generated images and videos do you think YOU can correctly identify?

0% 100%
50% = random guessing
Selected: 50%

4. What percentage of AI-generated images and videos do you think OTHER PEOPLE can correctly identify?

0% 100%
50% = random guessing
Selected: 50%